Q:Does Umbral have a Facebook Fan Page? :3
UMBRAL #4 ON SALE • UMBRAL VOL 1 NOW AVAILABLE FOR PRE-ORDER
UMBRAL #4: And Black Waters Remain goes on sale this week.
I think it’s safe to say this is my favourite cover so far; say hello to Black Rojyr, pirate ghost and scourge of the underworld.
In this issue, with Dalone down and out, Rascal and Shayim are trapped in the Umbral, and Black Rojyr isn’t the only apparition interested in what Rascal’s got up her sleeve… or rather, in her tunic.
The order code for issue #4 is DEC130601, and you can read a five-page preview on tumblr.
As always, digital readers can buy UMBRAL from Comixology (where you can also Subscribe to the series), or you can get it DRM-free directly from Image Comics. You can also follow our Twitter account for all the latest updates.
And if you’re “tradewaiting” the series, rejoice! Because UMBRAL Book One: Out of the Shadows is now available for pre-order.
Now, we want as many people as possible to read this book, so we’ve gone a little crazy. It will feature all of the first six issues, including the extra-long #1 and Chris’ amazing covers, making it a one hundred and sixty-eight page volume… all for the rather silly cover price of $9.99.
The ISBN (for bookstores) is 978-1607069843, the Diamond order code (for comic stores) is MAR140551, and it will go on sale May 28. Enjoy.
UMBRAL, BOOK ONE: “OUT OF THE SHADOWS”
STORY: ANTONY JOHNSTON
ART / COVER: CHRISTOPHER MITTEN
COLORING: JOHN RAUCH / JORDAN BOYD
LETTERING: THOMAS MAUER
168 PAGES / FC / M
Collects UMBRAL #1-6
DIAMOND ORDER CODE: MAR140551
AN INCREDIBLE NEW DARK FANTASY STARTS HERE! The young thief called Rascal witnesses the horrific and brutal murder of the royal family — now the world’s dark legends will be relived, and only Rascal even knows it’s happening! Master worldbuilders Antony Johnston (WASTELAND, DAREDEVIL) and Christopher Mitten (WASTELAND, CRIMINAL MACABRE) bring you a new fantasy world rich in mythology, history, and blood!
ONE HUNDRED AND SIXTY-EIGHT PAGES for 10 bucks. Hard to beat that…!
Q:So if I do trade wait for umbral and the fuse will those series still be fine? I've done the same thing with wasteland and I'm hoping that you can get to tell your full story in your image books just like that.
Oh god, yes, we’ll be fine.
It used to be the case, maybe ten years ago, that “tradewaiting” could kill a series through low sales, before the publisher had chance to issue the first collection.
But those days are gone; launching a standard-format series nowadays without taking tradewaiting into account is utterly foolish. It’s the epitome of short-term thinking.
Now, here’s a little secret for you: creators don’t care what format you buy. Singles, trades, digital, whatever; all we care is that you’re buying and enjoying the series. Please don’t ever feel guilty because you think you’re buying a book in the “wrong” format. There are no wrong formats. You’re the consumer.
(Hell, I tradewait for many series myself. I’ve been an outspoken advocate of the “book market model” for comics throughout my career, and I walk that talk; I’ve written more OGNs (“original graphic novels”) than almost anyone else in the US industry. So believe me, I understand.)
If you are waiting for the trade, I ask only three things.
One. If you can, buy it from your local store instead of Amazon. Yes, Amazon may be a couple bucks cheaper. But that $2 can be the difference between even having a local store or not.
Two. Buy it the week it’s released. Better yet, pre-order it from the store. This is what can kill a series, these days; when people wait for the trade, but then carry on waiting. Sales of Vol 1 are essential to the book’s health.
Three. Tell your friends. Or even buy it for your friends as presents ;) but seriously, word of mouth is the best way to spread the word about a series you like. Nothing will encourage someone to buy a book more than their friends telling them they’ll enjoy it.
In short; it’s OK. Buy whatever format you like. So long as people keep buying, we’ll keep making comics :)
Just been running some UMBRAL data, because that’s how we roll on a Friday night. Party all the time, I tell you.
So. Here’s a #comicmarket reality check for you. If you have some knowledge of the industry; probably old news to you. Everyone else; listen up.
For UMBRAL #1, 70% of our orders came from less than 30% of Diamond accounts. That’s every store that ordered 10 or more copies.
If you move that threshold up to 20 copies, you’re then accounting for fully 50% of our orders; and that came from just 10% of Diamond accounts.
And those numbers don’t even include stores that ordered zero copies. It may surprise you to learn that some stores literally only order Marvel + DC books, nothing else.
So think on that. More than 70% of Diamond accounts didn’t even order 10 copies of a brand new Image #1.
You know what the most amazing part is? Ten years ago, that number would have been more like 80%.
Now, I haven’t seen a per-store breakdown of our orders for the latest issues, but I’d wager the split is even more pronounced now, as our numbers generally decline.*
Still a long way to go, baby.
*That decline is, sadly, entirely normal and expected. All comics suffer from retailers reducing orders throughout the book’s initial life. If you’re lucky, you’ll survive long enough for retailers’ orders to maybe level out, and if you’re *really* lucky, those orders may even increase by the time you get to issue #10 or thereabouts. That’s rare, though.
STORY: ANTONY JOHNSTON
ART / COVER: CHRISTOPHER MITTEN
32 PAGES / FC / M
COMIC STORE ORDER CODE: FEB140640
THE CONCLUSION TO BOOK ONE! Rascal runs from the Redguard’s clutches — but it will cost her more than she can imagine! Where can she go? Who can she trust? Are you sure? Because nothing seems certain any more. And by the end of this issue, nobody will be above suspicion!